You've written the release and sent it out to all the outlets you wanted.
But now what?
This is where most projects fumble the ball.
They treat the press release like the finish line, when in reality, it's the launchpad. What you do after hitting publish determines whether your announcement disappears or drives real momentum. Here's how to keep the fire going after your news goes live.
Most teams make the mistake of dropping the link once and calling it a day.
But the truth is, most people won't see it the first time, or even the second. You need to share it in waves:
Don't be afraid to remix the message across multiple channels. Repetition builds recognition.
That press release you just published? It's not just content, it should be the perfect excuse to follow up and send it to:
Your story just got validation through media placement. Leverage that credibility to open new doors.
GoBlockchain provides a comprehensive campaign report, including distribution insights and engagement metrics. Use it to look at the following:
This is the difference between publishing and optimizing. If something hit hard, spin it into a follow-up blog, a social series, or a founder AMA.
This announcement should not live in isolation. Add it to your:
The more places it appears, the more credible your project becomes. One press release won't win the narrative. But if you stack five or six well-timed, well-placed announcements across a launch cycle, you start to own the story.
When you publish with GoBlockchain, you're not just getting placement. You're getting a system designed to help your message grow beyond the initial announcement.
From real-time reporting to strategy-first outreach, we ensure your story doesn't stop at publication. Launch your next release with GoBlockchain and unlock everything that comes after.