What You Do After You Publish Matters Even More

You've written the release and sent it out to all the outlets you wanted.

But now what?

This is where most projects fumble the ball.

They treat the press release like the finish line, when in reality, it's the launchpad. What you do after hitting publish determines whether your announcement disappears or drives real momentum. Here's how to keep the fire going after your news goes live.

Share It in Waves, Not Once

Most teams make the mistake of dropping the link once and calling it a day.
But the truth is, most people won't see it the first time, or even the second. You need to share it in waves:

• Post the headline to Twitter/X
• Drop a "why it matters" thread the next day
• Turn key points into visuals or audiograms
• Add it to your Discord, Telegram, newsletter, and site
• Share team quotes across LinkedIn, not just your project page

Don't be afraid to remix the message across multiple channels. Repetition builds recognition.

Use It as Fuel for Outreach

That press release you just published? It's not just content, it should be the perfect excuse to follow up and send it to:

• Investors you've pitched before
• Influencers who are watching the space
• Exchange contacts, aggregators, and media partners
• Communities you're looking to activate

Your story just got validation through media placement. Leverage that credibility to open new doors.

Track What's Working and Double Down

GoBlockchain provides a comprehensive campaign report, including distribution insights and engagement metrics. Use it to look at the following:

• Which sites got you the most clicks
• What content resonated
• Which headlines drove the most engagement
• Where users came from

This is the difference between publishing and optimizing. If something hit hard, spin it into a follow-up blog, a social series, or a founder AMA.

Stack Proof Over Time

This announcement should not live in isolation. Add it to your:

• Pitch decks
• Website newsroom
• Token documentation
• Investor updates
• Social proof packages

The more places it appears, the more credible your project becomes. One press release won't win the narrative. But if you stack five or six well-timed, well-placed announcements across a launch cycle, you start to own the story.

Say Hello to One Release with Endless Reach

When you publish with GoBlockchain, you're not just getting placement. You're getting a system designed to help your message grow beyond the initial announcement.
From real-time reporting to strategy-first outreach, we ensure your story doesn't stop at publication. Launch your next release with GoBlockchain and unlock everything that comes after.