Most teams obsess over what to say in a press release, but they often overlook the timing of when to say it. Here's the thing: In blockchain, timing isn't just a nice-to-have; it's everything and can be the difference between momentum and missed opportunity.
There's a good chance you could have the most exciting product update, partnership, or token launch announcement ready to go. But if you publish it at the wrong time or drop it into a dead zone, you're practically guaranteeing that it lands flat. This is your guide to getting the timing right.
Let's start with the most obvious thing: Crypto Twitter might still be active on weekends, but the media cycle is not. A good majority of editors, syndication engines, and investors are far less engaged from Friday afternoon through Sunday.
So, if you decide to drop something important on a Friday, you'll likely see 48 hours full of dead silence. The truth is that unless your announcement is tied to a weekend event or time-sensitive listing, always aim for Monday to Thursday, preferably mid-morning in your audience's time zone.
One of the biggest missed opportunities we see is when teams release a press announcement before anything actually happens. You'll get better traction if your press release rides the wave of something already in motion:
People trust what they can see. Make sure your news drops when there's proof to back it up.
You don't have to cram everything into one massive release, and in fact, you really shouldn't. Momentum builds best in a series of touchpoints. Here's what that might look like:
It's not just one release. It's a coordinated push that builds awareness and credibility over time.
Most press releases are written like they're a one-and-done event. But the smarter teams they treat them like growth checkpoints.
Ask yourself: how does this announcement play into our broader narrative?
If you're gearing up for fundraising, new hires, token growth, or partnerships, your press release should act as a springboard. Use it to start conversations, drive inbound, or set up the next piece of the puzzle.
This isn't just about what happens the day it goes live; it's really about what happens after it goes live.
Every project has news to share, but not every project knows how to time it.
With GoBlockchain, you get more than distribution. You get a strategy-first platform that helps you publish smarter.
From AI-powered writing tools to guaranteed placement across top crypto outlets, GoBlockchain gives your announcement the timing and traction it needs to hit hard.
Plan your next release with GoBlockchain and get the timing right from the start.